Nature's way, a health food store, has just opened in a popular neighborhood shopping center next to silver's gym, a physical fitness center catering to both men and women. nature's way is relying on which location principle?
The nature's way is relying on a location principle called retail compatibility. It is where they place their location in a more suitable environment that will fit the category of their business. It could be seen above as because their business is about promoting healthy foods, they are placed near the gym where people in the gym would be attracted to their business.
