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A local art gallery keeps information on its customers regarding their preferences forcertain artists as well as the style of art that interests them. The gallery uses thisinformation to inform the customers when new products arrive from their favoriteartists and targets them with special promotions. In this way, the gallery is using_______ to build loyalty among its customers.
a) Value co-creation
b) Customer relationship management
c) Transactional marketing
d) B2B marketing
e) The supply chain

Respuesta :

Answer:

customer relationship management

Explanation:

It is referred to as the approach by which a healthy relationship between the customer and the company is maintained. it mainly focuses to build a more healthy relationship with the potential customer.

It consists of all the details of potential customers to improve their relationship with them. especially a post named customer relationship manager is created that the main focus is to deal with all that customers who lie in the potential customer lists.

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